After writing a blog post on Foursquare pages for business a few weeks ago I decided to set one up for Versatile Marketing. The set-up is relatively straight forward, you will need a separate Twitter account for your brand which is one of the main downfalls if you prefer to maintain only one Twitter profile. Once you link your Twitter account Foursquare automatically uses your Twitter handle as the URL and also imports the Twitter profile picture.
The next step is to add at least 5 tips… I got a little carried away in the first few days and now have 51 tips added on Foursquare venues in South Australia. You should continue to add tips as you discover venues worth adding to.
Now that your tips are added you can add a customised banner to ‘brand’ your Foursquare page.
Foursquare users can follow you (similar to Twitter) and your tips will pop up if they check into locations where you have left a tip nearby. Other Foursquare users will be able to view your tips when the check into a venue you’ve left a tip for. To gain followers your Foursquare page will need some promotion, if you have a blog put a link in the sidebar and it’s worthwhile promoting your Foursquare page on Facebook and Twitter if you use those platforms. You can also check-in as your page but this is the main downfall I have found with Foursquare pages, at the moment the smartphone app cannot be used as a page and this is how I do all my check-ins. It is possible to access your Foursquare page via the mobile webpage, then switch profiles and check-in but I personally found this process tedious. Other than that downside I believe that there is huge potential for particular business categories (eg tour operators, wholesale products, interior designers and many more) and it is worthwhile establishing a Foursquare Page for your business if you have helpful tips you can contribute to the Foursquare community.
You can find Versatile Marketing on Foursquare at http://foursquare.com/versatile_m
About Sam Cannell
