It’s hard to believe that it is November already and that can only mean one thing – Christmas is just around the corner! Christmas is the ideal time to plan a special digital marketing campaign making use of your email list, social media promotions and adding some seasonal graphics to your website. If you send Christmas cards or emails to your customers make sure you include your social media profiles to promote your online connection with your customers.
Versatile Marketing can help you plan your Christmas marketing campaign and it is certainly worthwhile to start the planning now. Simple ideas which can work wonders for small business include an email mail-out with a discount code to your existing customers, a Facebook competition with a prize just in time for Christmas, a blog competition/giveaway and a Twitter campaign with some Christmas cheer for your valued followers. Sending a personal seasonal message on LinkedIn to your connections can also be valuable for re-establishing contact with those individuals you’d like to do business with in 2012. It is also a fabulous time of year to become savvy with YouTube and introduce some new videos to your online marketing. As with any campaign your Christmas campaign should follow a well thought out plan with realistic goals which can be measured. Happy planning!